What are cookies?
Cookies are small text files stored on your device when you visit a website. Similar technologies include local storage and pixels. This policy explains how KFO Empire Limited (trading as W Scale Automation) uses cookies on wscaleautomation.com.
How to control cookies
On your first visit we show a cookie banner. You can Accept all, Reject non-essential, or Manage preferences. You can change your choice anytime via Cookie settings in the footer or our Privacy Policy.
Essential cookies
wsa_consent / local storage - remembers your cookie preferences. Duration: up to 12 months. Legal basis: necessary for compliance with privacy laws.
Analytics cookies (consent required in UK/EU)
Google Analytics (_ga, _gid, etc.) - helps us understand how visitors use the Site (pages viewed, approximate location, device type). Provider: Google. Microsoft Clarity (_clck, _clsk, etc.) - session recordings and heatmaps to improve usability (may capture on-page interactions; we configure masking for sensitive fields). Provider: Microsoft. Legal basis: consent. Loaded only if you accept Analytics cookies.
Marketing cookies (consent required in UK/EU)
Meta Pixel (_fbp, _fbc, etc.) - measures ad performance and helps Meta show relevant ads. When you submit a quote form with marketing consent, we may also send a hashed email and event data to Meta Conversions API. Provider: Meta Platforms. Legal basis: consent. Loaded only if you accept Marketing cookies.
Do Not Sell or Share (California)
If you are in California, rejecting Marketing cookies opts you out of sharing personal information for cross-context behavioural advertising via Meta Pixel on this Site. For more information see our Privacy Policy.
Browser controls
You can also block or delete cookies via your browser settings. Blocking essential cookies may affect cookie preference memory.
Updates
We may update this Cookie Policy when our tools or legal requirements change.
Contact us about privacy or legal matters
Email hello@wscaleautomation.com.
KFO Empire Limited (trading as W Scale Automation)
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Company number: 12491031
VAT number: GB379585037
KFO Empire Limited is the data controller for personal data collected through this website.